WOW Brand merupakan seminarnya orang brand. Ajang tahunan kesembilan ini mengusung tema BRANDING TO GEN Z di mana peserta bisa mengupas tuntas cara memahami dan masuk ke dunia Gen Z.
Agenda
9.00 - 10.30
Exhibition & Networking
10.30 - 11.00
Opening Plenary
Branding to Gen Z
Iwan Setiawan, CEO MarkPlus, Inc. & Marketeers
11.00 - 11.30
Awarding Session I
11.30 - 13.00
Lunch Break & Networking Games
13.00 - 13.15
Game Activation I
13.15 - 14.00
Panel Session I:
Marketing Plan to Gen Z
Omnichannel Marketing
Mustofa Saadji, Marketing Manager Campina
Social Media Marketing
Anton Jimmi Suwandy, Marketing Director Toyota Astra Motor
Digital Marketing
Junus Koswara M.M., Direktur Pengembangan Bisnis Kimia Farma Apotek
14.00 - 14.30
Awarding Session II
14.30 - 15.00
Intermission
15.00 - 15.15
Game Activation II
15.15 - 16.00
Panel Session II:
Tactical Marketing to Gen Z
Influencer Marketing
Leovhaty Augusta, Head of Marketing Mister Potato Indonesia
Content Marketing
Norisa Saifuddin, SVP Marketing Communication BCA
Community Marketing
Agung Gunawan, Senior Promotion Manager Kota Kasablanka
16.00 - 17.30
CONTENT X AI: New BRANDing?
Hermawan Kartajaya, Founder & Chairman MCorp
17.30 - 18.00
Awarding Session III
Pembicara
PARTISIPAN
BRANDS
Brand C Level, Brand Manager, Marketing Communication Manager, Corporate Communication, Public Relations