WOW BRAND - Experiential Emotional Brand

WOW Brand merupakan pestanya orang brand, yang menjadi wadah bagi para brand enthusiast dan praktisi branding untuk bertemu, berbagi wawasan, serta menggali berbagai strategi branding terkini.

Ajang tahunan kesepuluh ini mengusung tema Experiential Emotional Branding, yaitu sebuah pendekatan branding yang berfokus pada menciptakan pengalaman emosional yang mendalam dan berkesan bagi pelanggan.

PARTICIPANTS

BRANDS

Brand C Level, Brand Manager, Marketing Communication Manager, Corporate Communication, Public Relations

AGENCY

Media Agency, Advertising Agency

MEDIA

Conventional Media, Digital Media

WOW BRAND IN NUMBERS

ATTENDED BY

1.224+

PARTICIPANTS

300+

BRANDS

45+

INFLUENTIAL SPEAKERS

40+

MEDIA

Agenda

SESSION	AGENDA
09.00 - 10.00	Exhibition & Networking
10.00 - 10.15	Opening Plenary
10.15 - 10.45	Experiential Emotional Branding by Iwan Setiawan CEO MarkPlus, Inc. and Marketeers
10.45 - 11.30	Awarding Session & Special Performance
11.30 - 13.00	Lunch Break
13.00 - 13.10	Game Activation 1
13.10 - 14.10	Panel Session 1: Experiential Branding
14.10 - 14.40	Awarding Session 2
14.40 - 15.10	Coffee Break
15.10 - 15.20	Game Activation 2
15.20 - 16.20	Panel Session 2: Emotional Branding
16.20 - 16.50	Awarding Session 3
16.50 - 17.50	Closing Remarks by Hermawan Kartajaya Founder & Chair, MCorp
17.50 - 18.00	Closing Session